Adobe Journey Optimizer – B2B Edition: Complete Guide to Features, Licensing & Capabilities (2025)

Adobe Journey Optimizer B2B Edition, built on the Adobe Experience Platform (AEP), is Adobe’s advanced orchestration engine tailored for B2B customer journey management. It empowers marketing and sales teams to function as one revenue-generating unit by engaging business profiles and buying groups with personalized, AI-powered messaging and campaigns.

Below is a comprehensive breakdown of this offering, including licensing models, feature limits, generative AI integration, data entitlements, and standard definitions—all as per the official Adobe documentation, effective March 12, 2025.

🔍 What Is Adobe Journey Optimizer – B2B Edition?

Adobe Journey Optimizer B2B Edition is an enterprise-level solution designed for B2B marketers. It leverages the Adobe Experience Platform to:

Orchestrate personalized, multi-touchpoint journeys.
Engage buying groups at target accounts.
Utilize AI-driven content generation.
Coordinate sales and marketing actions with measurable precision.

💼 Licensing Overview

Product / Add-On	Licensing Metric
Journey Optimizer B2B Edition	Per 1,000 Engageable Businessperson Profiles
Engageable Businessperson Audience	Limited to number of Profiles authorized in Sales Order
Adobe AI Assistant (Product Knowledge)	Based on Generative Actions consumption
Adobe AI Assistant (Content Generation)	Uses AOAI + Adobe Firefly, entitlements as per tier

🤖 Adobe AI Assistant Capabilities & Consumption

🔹 Generative Action Usage Table

Capability	Generative Actions Used
Product Knowledge	0
Operational Insights	0
HTML Email Generation	5
SMS/Push Message Creation	5

Note: Generative Actions are annual and do not roll over. They are non-transferable and tied to specific Adobe products.

🔹 Entitlement Tiers (Annual)

Engageable Profiles Tier	Annual Generative Actions
0 – 100,000	1,000
100,000 – 200,000	1,200
200,000 – 500,000	2,000
500,000 – 1M	3,000
1M – 5M	7,000
5M – 10M	20,000
10M+	30,000

📊 Performance Guardrails

Metric	Limit
Profile Update Rate	5,000 updates/min (up to 50 fields)
Account Update Rate	5,000 updates/min
Email Delivery	5M/hour, 20M/day, 80M/week
Email Size	Up to 1MB
SMS Rate	2,000 messages/sec
Max Email Reporting Records	10 Billion
Profile Support	40M Profiles & 5M Account Profiles

📦 Journey and Segment Limits

Feature	Limit
Profiles per Account Journey	1,000
Account Profiles per Segment	100,000
Total Engageable Businessperson Profiles	1,000,000 per Account Journey
Total Profiles Across Journeys	40,000,000
Active Journeys	100 at a time
Journey Nodes	Max 500 per journey
Buying Group Size	Max 1,000 Engageable Profiles
Solution Interests	100 simultaneous, 20 auto-managed

🛠️ Static and System Limits

Feature	Limit
Account Profiles (Shared Feature)	5,000,000
Custom Objects	50 objects, 100 fields each
Custom Object Records	250M
API Calls	800K/day (upgradable to 1.2M/day), 30 concurrent calls
Image/File Upload Size	Max 100MB
Landing Page / Email Size	Max 65KB
REST API Payload	Max 1MB
Marketo Engage Custom Object Records	2M
Program Membership Records	1B
Sandbox (Non-prod) Profile Richness	Up to 75 KB per profile

📘 Included Marketo Engage Capabilities (If Not Licensed Separately)

API Limit: 50,000 daily calls
Activities: 175M over 7 days (100M max per day)
Development Environment: One Marketo Engage instance for testing and QA

📖 Glossary of Key Definitions

Term	Definition
Account Journey	Collection of orchestration objects for a journey
Account Profile	Profile representing a business in AEP
Engageable Businessperson Profile	Businessperson linked to an Account or Opportunity
Buying Group	Set of people and profiles with interest in a solution
Orchestration Object	Email, condition, trigger, or node within a journey
Generative Action	Unit for consuming Adobe AI Assistant features
Shared Feature	Limits shared across Adobe Experience Cloud products
Segmentation Service	AEP service to create/manage segments
Sandbox	Logical separation for testing, QA, or production environments
Identity Graph	Map of linked identities referring to the same person
Directly Identifiable Profile	Profile with identifiable user info like name or email
Data Lake	Adobe’s analytical data store
Profile Service	Central store for user and account profiles in AEP

🔐 AI and Privacy Considerations

Adobe AI Assistant leverages Azure OpenAI and Adobe Firefly.
Generative Actions do not accumulate across services unless explicitly stated.
Use of AI is separate from any direct AOAI agreements you may have with Microsoft.
Adobe employs content moderation filters—no actions are consumed for blocked/inappropriate inputs.

✅ Conclusion

Adobe Journey Optimizer – B2B Edition is a powerful, scalable platform for orchestrating B2B journeys using real-time customer data, cross-channel communication, and AI-enhanced automation. With strong integration into Adobe Experience Platform and Marketo Engage, it’s a smart investment for enterprises focused on account-based marketing, personalized engagement, and high-volume execution.

🔗 Useful Links

🧠 Source: Adobe Journey Optimizer – B2B Edition | Official Product Description (Effective March 12, 2025)