🎯 What is Adobe Customer Journey Analytics?
Adobe Customer Journey Analytics (CJA) is Adobe’s next-generation analytics platform built on Adobe Experience Platform (AEP) infrastructure. It offers a powerful, flexible Analysis Workspace experience that replaces traditional siloed reporting in Adobe Analytics with cross-channel, real-time customer journey analysis.
Unlike Adobe Analytics, CJA provides deeper access to data, integration with Adobe’s data lake, enhanced governance tools, and scalable orchestration powered by the Adobe Experience Platform.
📦 Product Packages & Licensing
Customer Journey Analytics is offered in four licensing tiers, all based on a Per Million Rows of Data metric:
| Package | Report Requests | Guided Analyses | SQL Query | Derived Fields | Data Views | Full Table Export |
|---|---|---|---|---|---|---|
| Foundation | 500K | Trends | ❌ | ❌ | 500 | 3M |
| Select | 750K | Up to Retention | ✅ (5 users) | 100 | 600 | 30M |
| Prime | 1.5M | Up to Timeline & Engagement | ✅ (5 users) | 200 | 750 | 150M |
| Ultimate | 5M | All | ✅ (5 users) | 500 | 1000 | 300M |
All packages include standard features, with add-on options for increased capacity, advanced sources, and more.
🧩 Key Add-Ons
| Add-On | Licensing Unit |
|---|---|
| Additional Ad Hoc Query Users | Per Pack |
| Additional Data Volume | Per GB |
| Advanced Enterprise Source Connectors | Per Pack |
| Adobe Content Analytics | Per Million Content Rows |
| Additional Sandboxes | Per Pack |
| Privacy and Healthcare Shield | Per Each |
| Data Distiller | Per Compute Hour |
| Extended Data Capacity | Per Million Rows |
| Monthly Report Requests | Per 1,000 Requests |
⚙️ Feature Highlights by Tier
🔄 Stitching Options (Data Identity Resolution)
- Field-Based Stitching (FBS) – Available in Select, Prime, and Ultimate (with longer historical replay in higher tiers).
- Graph-Based Stitching (GBS) – Available in Prime and Ultimate only.
- Replay options: 1/1, 7/7, 14/7, 30/7. Lookback from 13 to 25 months depending on tier.
🔐 Security Shields
- Healthcare Shield
- Privacy and Security Shield
Both can be licensed as add-ons for regulated industries.
🧠 AI Assistant in Customer Journey Analytics
CJA includes an integrated AI Assistant powered by Microsoft Azure OpenAI via Adobe Experience Platform.
| Capability | Generative Actions Used |
|---|---|
| Product Knowledge & Troubleshooting | 0 (No action used) |
To access full AI capabilities, customers must execute the Experience Cloud General AI Features Rider.
🛠️ Core Entitlements
- Data Views: Up to 1000 depending on license
- Refreshing Audiences: Up to 150
- Omnichannel Event Dataset Support: Select+ tiers
- Priority Ingestion SLAs: As fast as 90 minutes for week-old data
- Forecasting & Advanced Reports: Prime and Ultimate only
- SQL Ad Hoc Queries: Limited to 5 users & 10-minute timeouts
📊 Static Limits & Performance Guardrails
- 50,000 exportable rows/table
- 25 visualizations/panel
- 15 panels/project
- 20 filters per audience
- 5,000 dimensions/metrics per view
- Up to 10M unique keys/lookup dataset
💡 Data Lake storage and ingestion are governed by a “3x” rule of licensed volume.
💾 Data Handling & Capacity Rules
- Core Data Size: 250 bytes per row max
- Extended Data (13+ months): Licensed separately
- Initial Backfill: 13 months via Adobe Analytics Source Connector
- Automated Expiration Jobs: 20 per month
- Historical Datasets: Not exportable from stitched sources
🚧 Unlicensed Restrictions
Unless explicitly licensed:
- Batch Query Service, Profile/Segmentation Services, and Data Science Workspace are off-limits
- Identity Service is not available to Foundation/Select customers
- Advanced Source Connectors (e.g., Snowflake, BigQuery) must be licensed separately
🧬 Definitions to Know
- Generative Action: An AI interaction counted against license (0 for product queries).
- Core Data vs Historical Data: Core = <13 months. Historical = >13 months.
- Derived Field: A calculated data column in Analysis Workspace.
- Data View: A curated set of dimensions/metrics for reporting.
- Audience: Identity-based segments created in Adobe Experience Platform.
🚀 Final Thoughts
Adobe Customer Journey Analytics is a powerhouse for modern, omnichannel customer analysis. Whether you’re just starting with the Foundation package or scaling up to Ultimate with Graph-Based Stitching and AI-enabled insights, CJA offers unmatched flexibility and control over your data-driven decisions.
✅ Ideal For:
- B2C and B2B brands seeking unified analytics
- Enterprises moving beyond Adobe Analytics
- Organizations with rich data pipelines across web, app, CRM, and offline
🔗 Source
All information is sourced from the official Adobe Customer Journey Analytics Product Description (March 27, 2025).
